When creating your USP, remember — when you attempt to be known for everything, you don’t become known for anything. But the hard, cold truth is that without a USP you are losing customers, sales and revenue. Don’t push the process aside and leave it until the end. This company entered into the age-old razor industry and did something no one else was doing. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Hopefully, this post and these unique selling proposition examples inspired you to create or refresh your USPs. Passionate commitment to customer service 2. You crowd fund them.”. Third Love’s USP is a powerful promise. They get these products in your hands when you’d actually use them. Your USP is the characteristics that make your business stand out from the crowd. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Look At Your Competition. Download a free trial today. bouquets are handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and delivered the next day. In 2020, there’s no question that every market is wildly competitive, that’s why your unique selling proposition (USP) is a dominant factor of whether you stand out or blend in with the crowd. It’s not just a key part of the messaging in their ads and the copy on their site—they even have a Fit Finder quiz that allows first-time customers to find the right fit for them. Tattly doesn’t have many direct competitors that sell similarly bold designs made from safe materials. Inside and outside of … The product your business offers may not be new, but the way you sell it just might be. Stripe is an easy-to-implement payments platform targeted at web software developers. A unique selling proposition helps you to stand out, gain customers, and guide your future business practices. Feel inspired? The easiest way to get the ball rolling is starting to take action. Now let’s look at some unique selling proposition examples that do it right. One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. At its core, a USP should quickly answer a potential customer’s most immediate question when they encounter your brand: “What makes you different from the competition?”. Although other companies have jumped on this train, Drizly ensures under 1-hour delivery, which has remained their unique selling proposition. Does your USP resonate with your customers? Why are they not like any other insurance company? For example, if your niche is web design for churches, donating a percentage of your fees might be a viable USP. 3. The basic definition of a USP is the reason or reasons your business’s products and services are different from your competitors’ offerings. Start creating and building your USP as you develop your business model. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. Clinically proven will catch any consumer’s eye, as well as “100% dandruff protection.”. On her page "Initiatives,"​ she lists the organizations she contributes to with monthly donations, etc. Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR]. This also represents that Warby Parker puts their customers first and go the extra mile to make sure they’re happy. Robinhood was the first mobile-investing app to offer commission-free trading, which has become their leading USP throughout the years. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people don’t have a clue as to what it is, or its fundamental importance to marketing. This unique selling proposition example is slick and different — the new standard in online payments. This is a statement that stops you in your tracks. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding, copywriting, and other marketing decisions. Now that we’ve looked at ten examples of strong USPs from other businesses, you might be wondering how you can go about creating, uncovering, or refining your own unique selling proposition. This post has become one of our most popular articles — so we updated it, added 10 more examples and turned it into a 28 page guide and cheatsheet. USP is a key thing that proves you’re better than your competitors. Football games are big social events for college students, and many want to show up with a fresh look week after week. Phrases like “all natural,” “whole grain,” and “small batches” are seen on the bag, and their site highlights other health benefits like gluten free, non-GMO, and antioxidants. Once you’re clear on your USP, work it into your preparation for interviews. Fresh Sends makes their unique selling proposition prominent from the second you land on their page — they’re modern and not like the rest of the floral industry. It can be anything - the walk, the talk, the looks, the feel, the style- anything that can be attributed to a person’s abilities. By entering your email, you agree to receive marketing emails from Shopify. They let users know that they don’t have harsh, drying, artificial products and instead use natural oils that work with the customer’s body chemistry. And the rest of their website backs up why this statement is true. As an example, one product may use small-batch processing where its competitors do not. Ready-to-go messaging for your entire sales cycle. Many temporary tattoo products are intended for kids and feature simple and silly designs. Find out what a USP is, why you should have one & how to define yours. Every USP is going to be, well, unique but that doesn’t mean there isn’t a process you can follow to put yourself on the right track. Drizly took advantage of the ever-growing need for delivery service and gave customers the ability to order drinks right to their doorstep in under 60 minutes. By positioning their product around current health-conscious trends, they're able to create a USP that would not only actively help them attract new customers, but also retail their popcorn as a premium product. Convincing and effective though they may be, they’re not unique on their own, nor are they positions that are easy to defend as any of your competitors can copy them. A USP isn’t just a persuasive line of copy on your home page. Their USP provides value, solves a pain point, and puts Warby Parker ahead of the game to their competitors. Twelve Saturdays bet on the idea of offering students fashionable, school spirit attire that guarantees they look good and feel good all season. And on top of that, Drizly partners with retail stores across hundreds of cities, making them the largest alcohol marketplace. No two calls are the same, which makes the experience exciting and, at times, frightening. And their try-on strategy does just that. That’s the power of your unique selling proposition. The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. There’s no question that dealing with insurance is a very tedious and frustrating task. But pairing it with a cultural phenomenon for a specific audience’s needs makes it fresh, compelling, and different. Both their marketing and sales efforts make their unique selling proposition loud and clear — they’re not like the other insurance companies. Examples Please feel free to use these examples to help craft your USP statements. And right under this statement, they back up why that’s true: “offering the most recipe variety and meals” at a low price. This makes it easier for them to develop their USP, in theory, but they still need to differentiate themselves from the inevitable comparisons between their products and their more familiar counterparts. The best way to understand what makes a powerful USP is through examples. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions. In this article, we'll walk through everything you need to know to master cold email. Dollar Shave Club provides customers with a unique and personalized experience by delivering razors and other personal grooming products right to your door. New or up-and-coming businesses. The truth is, most people don't do it effectively. Learn how to improve your website copy with our free, curated list of high-impact articles. This is a good reminder that a USP shouldn’t be a half-measure, but a whole-hearted effort to define your brand to your customers. Anchor provides an easy-to-use hosting and publishing platform that focuses on making podcasts easy to create, allowing anyone to do it. Identifying Your USP. Your USP will take the place of your personal statement, and its… Tattly Tattoos takes a different approach, offering gorgeous, intricate art for people of all ages. A strong, instantly recognizable USP can make or break businesses operating in competitive markets and niche marketing industries, so it’s essential that you leverage your USP and make it the cornerstone of your overall marketing strategy.Until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard. Death Wish Coffee, however, chose to cater to those who need an extra kick in their cup of joe by instead selling the “world’s strongest coffee”. Enter your Unique Selling Proposition (USP). They even own the fact that their products aren’t plastered with mascots and logos, focusing on style instead, which allows them to carry fewer products and target more schools. Following up is a secret weapon. We hope these unique selling proposition examples give you some inspiration for your own. Wendy Connick Updated July 17, 2019 The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. Lemonade answers that right on their homepage: “Instant everything, great prices, big heart.” The insurance company takes a flat fee, pays claims instantly, has low prices, and donates leftover money to nonprofits. Lilah B. leverages USPs to appeal to a niche audience in the beauty industry by showcasing clean ingredients, sleek packaging, and multi-use products. Creating a successful unique selling proposition takes time, care, and effort. Download a free trial today. What makes you different? Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition — setting them apart from the market. It can work as a backbone for your … It is actually a lot simpler than that like the USP examples below show! That’s right, just 60 minutes. Here's how you can write yours: Once you have a vague idea of what your USP is, it might help to express it as a positioning statement so you can get it down on paper: [YOUR BRAND] offers [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION]. Send out a campaign with your new USP and get real results with Yesware’s Campaign Analytics. That said, choosing your USP (Unique Selling Proposition) is one of the hardest thing you'll ever do as a creative business and it's why most businesses don't even bother trying. Closing a deal is hard. By positioning their unconventional business model this way, they turn a potentially risky pre-order process into a compelling marketing angle. Feel inspired? Your USP is your key differentiator and the reason your customer will buy from you and an important part of your marketing strategy for attracting new customers. Why we love this USP example. Built-in quality assurance; in-depth interviewing, reference checks, and on-the-job follow-up 3. Test the messaging with Yesware’s Template Analytics. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. Throughout their content and their marketing messages, they build a case for both mediation in general and for meditation aided by their product. A lot of coffee shops and roasters lay claim to having the “smoothest” or “richest” cup of coffee out there. Focus on the main thing that makes you different from the rest, then really excel by making the statement engaging, recognizable, and resonate with your customers. Closing consistently? First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. Your USP is not necessarily your company's slogan or marketing message, although it can act as this in some scenarios. Dedicated counselor who can focus on learning client needs in depth 4. Send out a campaign with your new USP and get real results with Yesware’s Campaign Analytics. Your USP needs to be short because it needs to be communicated early on. A Unique Selling Proposition is the link between your book, your reader, and the market. These temporary tattoos are meant to be beautiful like traditional tattoos, allowing customers to express themselves without the commitment or high cost of real tattoos. Cold email is an incredibly powerful sales channel. With the growing podcast industry, there needed to be a stand-out company that went about their service in a different and unique way. Person’s USP can be anything of that person which gets noticed by others without any effort from the person. Think of your USP as the part of your company that makes your business unlike any other. Their bouquets are handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and delivered the next day. This unique selling proposition example is slick and different, Stripe is an easy-to-implement payments platform targeted at web software developers. There’s an advertising term that you should […] Is your website content costing you sales? Specific marketing offers—like 10% off, free shipping, 24/7 customer service, or a strong return policy—are not USPs. Anchor took this initiative. Fresh Sends makes their unique selling proposition prominent from the second you land on their page, This floral company certainly stands out from the crowd. Zappos is an online shoe store, and there is nothing especially unique about selling shoes online. Muse is the first consumer tool out there that can provide real-time feedback about your brain’s activity as you meditate. Change it up, be different, be unique. Taylor Stitch is a clothing company that relies on crowdfunding in order to develop new products. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. However, their selling point is unique: free returns. They are the first company to offer what they do, but having no direct competitors doesn’t mean they don’t have any competition at all. If you don’t know where to start, looking at other companies’ unique selling propositions can help inspire your own and set the stage. If you feel overwhelmed by cold calls, you’re not alone. The Solution: Having A Unique Selling Proposition For Your Real Estate Business. While some consumers may frown upon established brands that leverage crowdfunding, that isn’t the case here because of how they make it a part of their USP. Robinhood is a “pioneer of commission-free investing” — they did something no other financial services company was doing in the market. Any visitor needs to be able to learn about your USP within a few seconds and above the fold. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Sonja Meyer is a sustainability-driven graphic designer. It is a frequently used marketing term, used to describe the feature that makes a product, service, business or person different. Casting the industry norm as an antagonist is a positioning strategy often used by brands that are confident about their solution to the customer's problems. Your products don’t need to be wholly unique in and of themselves for you to have a strong unique selling proposition. Use the 6 examples we’ve shared above to help you discover your own USP. This is exactly why we’ve gathered 25 “super quick” cold calling tips to help you every step of the way. 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